July 11, 2021
90's Fling Hemp collection
Our 90's Fling collection is a unisex hemp tee range based around the rebellious love of Hemp and the iconic 90's era. While throwing a middle finger up to the outdated garment industry that still doesn't believe hemp is the future, we decided to shoot this entire campaign with friends of the brand who are real couples to encompass the true feelings of love and rebelliousness of that era. No models pretending to like each other for the camera, just raw and honest unapologetic love in Hemp. There's something rebellious and powerful about taking your own path and not worrying about anything except the people that matter and your core beliefs.